Sales grew. MINI outperformed the market and was up by 19.1% YOY (Source: Q3, 2017, SIMI), the period directly after our campaign.
Overall, we achieved an average social engagement of 7% (benchmark of 1-3%). 2016 campaigns averaged a mere 2%.
Other success indicators: our campaign grew beyond Ireland, one of our social creators, Steve Simpson, was contacted to work with the International MINI Meet 2017. He travelled across Europe using illustrations to promote the trip through his Instagram account.